About Us
Rooted in Nature, Driven by Purpose
At Serobrine, our story is one of discovery, resilience, and a deep commitment to helping people live happier, healthier lives. It began with a simple yet powerful vision: to find a natural alternative to combat stress and anxiety, free from the harsh side effects of synthetic solutions. With over 40 years of experience in the pharmaceutical industry, we witnessed firsthand the challenges of chemical-based treatments. This sparked our quest to create something better—something rooted in nature and backed by science.
Where It All Began
Our journey took root on a farm in the heart of Namibia’s Kalahari Desert, a place of stark beauty and unexpected abundance, where underground springs breathe life into the arid landscape. During a time of drought, we were inspired to diversify, embracing a lifestyle closer to nature. We turned our focus to cultivating semi-desert medicinal plants, placing a premium on healthy living and harmony with the environment.
Through years of dedicated research, we uncovered a gem: Kanna (Sceletium), a succulent documented as early as 1662 for its remarkable ability to ease stress and uplift mood. This discovery was more than a breakthrough—it was a calling to share nature’s wisdom with the world.
Our Journey with Kanna
In 2008, we planted our first field of Kanna, and by 2009, we were experiencing its benefits firsthand. The results were profound: a sense of calm and clarity in stressful moments, without drowsiness or any “kick.” Friends and family who tried Kanna echoed our experience, reporting a natural, gentle uplift in their daily lives. Since then, we’ve taken Kanna daily, and over the years, we’ve experienced no side effects—just a consistent, positive impact.
Our research revealed that anxiety disorders are the world’s leading mental health challenge. This knowledge fueled our mission to make a difference. Kanna became the cornerstone of Serobrine, a natural, plant-based solution to help people cope with stress, tension, and anxiety while enhancing cognitive flexibility, focus, and memory.
A Legacy of Healing
Our story is also deeply personal, rooted in family and a legacy of innovation. Our father, a manufacturing pharmacist in Pretoria, South Africa, pioneered a NAD+ (Nicotinamide Adenine Dinucleotide) product to support recovery from addiction. His work inspired our lifelong fascination with NAD+, a vital coenzyme found in every cell, essential for energy production, metabolism, and overall cellular health.
The Power of NAD+
Today, NAD+ is celebrated as a “miracle molecule.” It’s renowned for sharpening focus, boosting energy, enhancing memory, and supporting faster metabolism. NAD+ plays a critical role in treating neuropsychiatric conditions like anxiety, depression, PTSD, Alzheimer’s, and Parkinson’s, and even influences sleep cycles and appetite regulation. However, as we age, our bodies produce less NAD+, leading to declines in energy and resilience.
This is where Serobrine steps in. By combining NAD+ with Kanna and Vitamin B6, we’ve created a powerful, three-fold formula designed to relieve stress, re-energize the body, and rebuild cellular health. Serobrine isn’t just about managing daily struggles—it’s about empowering you to thrive with a natural “feel-good” balance.
What Makes Serobrine Unique
Serobrine is more than a product; it’s a reflection of our passion for holistic wellness and our connection to the Kalahari’s resilient spirit. Our unique blend of Kanna, NAD+, and Vitamin B6 works synergistically to support your mental clarity, emotional balance, and physical vitality. Unlike synthetic alternatives, Serobrine harnesses the power of nature to help you cope, recharge, and rebuild—without side effects.
We’re a family of dreamers, farmers, and innovators, united by a shared vision: to bring balance and joy to everyday life. From our farm in the Kalahari to your hands, Serobrine is our promise to help you embrace the calm, re-energize your spirit, and rebuild your vitality—naturally.
Join us on this journey. With Serobrine, let’s balance your “happy hormones” and rediscover the joy of living well.